Wine Market Insights and Intelligence
Wine Opinions is the leading provider of U.S. wine market research to wineries, wine marketing companies and wine trade associations around the globe, offering unparalleled trade and wine consumer insights and wine market intelligence.
The wine market research capabilities and services of Wine Opinions include quantitative surveys of U.S. wine consumers and the wine trade; qualitative research including online and in-person focus groups and moderated wine tastings; baseline and tracking studies; and studies of consumer and trade trends and market data.
Unique to Wine Opinions are its national proprietary panels of more than 3,100 members of the U.S. wine trade and over 12,000 U.S. wine consumers, primarily high-frequency wine drinkers and high-end wine purchasers.
Among high frequency wine drinkers, red wine consumption skews somewhat to those over the age of 50, while rose consumption skews to those under 50.
Sparkling wine consumption is greatest for Millennial wine drinkers, while white wine consumption is spread evenly across the generations.
This data point is from the new Wine Opinions report – American Wine Generations.